Australian Olympic Trials Had 16,700 Fans Across 6 Days: Most Since Pre-Covid
By Braden Keith on SwimSwam
Swimming Australia is boasting a large global audience for its 2024 Swimming Trials meet earlier this month,
16,700 fans turned the turnstiles across six days of competition. That is the highest attendance at an Australian championship meet since before the COVID-19 pandemic. That included two sold out nights on Friday and Saturday, which seats 4,300 spectators in its parallel grandstands.
At US Trials a week later, many sessions surpassed attendance for the entirety of the Australian meet.
Swimming Australia says that the meet averaged 631,000 television viewers for finals sessions with an estimated total reach of over 5.7 million viewers. About 93% of those watched on a traditional linear television network 9Now, while the rest watched On Demand.
Australia’s trials were viewable globally, unlike in the US where finals sessions were available only in America and select other countries without bootleg legs or VPN connections. The international viewership was enough for Swimming Australia to acknowledge audiences in the USA, UK, and India in its press release about the popularity of the event.
Other Data
There were 20,100 mentions globally on TV, 8,500 on the radio, and 500 print articles.
There were an estimated 3,500 mentions on X
Engagement increased on Instagram by 1,896% and on Facebook by 1,823%.
At the conclusion of the meet, Australian named 44 swimmers to its Olympic Team, including 10 from Dean Boxall’s training group, and 30 to its Paralympic Team.
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